Organic & natural fibers. Extraordinary by nature.
YaYa & Co.

Soft things. Strong personality.

A soft spot
for the bold.

Extraordinary pillows. Natural fibers.
A wonderfully uninhibited way
to make yourself at home.

Find your soft spot
Colorful tufted Echo pillow floating against pinkPink floral Lennon pillowSculptural multicolored Bellows pillow
Art you
can sink
into.
100% personality. Naturally.
Go with your feeling.Meet your everyday extraordinary

An instant connection

You know it when
you feel it.

Meet the whole collection
3 favorites, endless possibilities
Echo pillow with colorful organic waves in tufted cottonThe original free spirit

Echo

From $170

Organic cotton · Abstract throw pillow

Lennon pillow with a bold pink flower in organic cotton velvetBorn to bloom

Lennon

From $180

Organic cotton velvet · Throw pillow

Bellows pillow with playful multicolored tufted curvesDani Klarić × YaYa & Co.

Bellows

From $160

Organic cotton · Abstract throw pillow

A home is a feeling

Some things just bring
the whole room to life.

A sunlit living room with Echo pillows and a vivid abstract Echo rug

The Echo collection, at home

Room to
be yourself.

A little color goes a beautiful, long way.

The Echo effect

Explore the collection

Beautiful, all the way through

Big on feeling.
Good by nature.

Get close. The texture is the story. Rich organic cotton, thoughtful embroidery, and natural fibers that feel every bit as beautiful as they look.

The nature of YaYa & Co.
Organic & natural fibersExtraordinary detail
Close-up of the dense colorful tufts in the Bellows pillow
Beautiful
comes
naturally.

Let your good taste wander

The rest of your
room wants in.

A soft landing for every corner, from the statement on your sofa to the art under your feet.

For the love of living a little

Follow your
beautiful instinct.

Find something you love